Despite modern technology allowing us to participate in video teleconferencing the fact remains that we develop better relationships by maintaining the personal touch. Our physiological makeup places great importance on allowing our senses to form an opinion of our surroundings and, perhaps most importantly, of the people we meet. Use technology to complement those face to face meetings, not as a cost-saving means of replacing them. Read More
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Tools for Monitoring Your Business PerformanceMonday, May 07, 2012
Key Performance Indicators have long been regarded as vital for business success. But with so many to choose from, which ones are best for your business? Introducing Sales TargetsTuesday, May 01, 2012
If a business isn't growing then, chances are, it is in decline. So properly set sales targets can be a defining factor in setting your business on the journey to success. Improve Product and Reduce Bloated Advertising CostsWednesday, April 18, 2012
Instead of shelling out the big bucks for a huge advertising campaign, zero in on ways to improve your products or services. Spending resources on product or service improvements can bring immediate results. Your customers will be impressed with your efforts. Customer Centricity in Small BusinessTuesday, April 10, 2012
The current hot topic of debate in the world of small business is: Does being customer centric play a role in success? Can great customer service alone do the job? Or can being customer centric be detrimental? Read More Reactivating Lost CustomersWednesday, March 28, 2012
Save time, money and energy easily by choosing to put your focus towards reactivating old clients instead of rushing full-speed ahead into a brand new marketing campaign. While it is important to be consistently attracting new business, your 'old dogs' don't need to be taught new tricks. By simply reminding them of why they chose you in the first place, you may be on your way to picking up an easy sale. Read More Using Customer Complaints To Your Best AdvantageWednesday, March 14, 2012
Customer complaints are a fact of business. A customer who takes the time to complain rather than to take their business elsewhere may well be speaking on behalf of the silent majority. If the complaint warrants a systemic change or if you have taken action as a result of the complaint thank the customer for bringing the matter to your attention and advise them on the corrective steps that you have taken. Read More |
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